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The Cat Food Would Like to Have a Word: The Sentient World Meets Marketing

Characters on packaging sing and dance. Retail inventory “knows” where it is in the store, and when it needs to be restocked. Invisible coupons can be snatched from the ether, and    mobile devices...

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Content Marketing: What To Consider Before You Outsource

How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when I was conducting...

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